Profeta Urban Investment Foundation    
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The Profeta Urban Investment Foundation

Lexie DemaraliLexie Demirali

Lexie has had an extensive career in many aspects of the business world.  After graduating with a BS in Economics from Penn State and an MBA from Northeastern, Lexie initiated a successful career as an institutional securities sales person on Wall Street working for such legendary firms as Paine Webber and Donaldson, Lufkin & Jenrette.  After that Lexie focused on technology consulting and sales.  She sold both hardware and software in different sales positions before becoming the Business Development Manager for the internationally famous law firm of Nixon Peabody, LLP.  Since joining the Profeta Urban Investment Foundation, Lexie has been instrumental in helping launch and mentor businesses that the Foundation has assisted.  Her insight, enthusiasm and boundless energy are greatly appreciated by all of the clients of the Profeta Urban Investment Foundation.

Karen PisciottaKaren Pisciotta

Karen Pisciotta is an experienced business consultant with over ten years' experience in financial and corporate communications and four years' experience working with entrepreneurs and small business owners. She has helped executives and entrepreneurs define themselves and their businesses for clients, potential investors, strategic partners, and other constituents. Karen's advice has been instrumental in helping executives and small business owners alike refine how they present their business to others, influence the perception of their business, and develop key relationships.

Karen has worked with private and publicly-traded companies as well as non-profit organizations on a variety of initiatives, including strategic planning, business plan writing, financial modeling, competitive analyses, marketing plan development, investor relations, media outreach, and more.

Karen lives in Maplewood, New Jersey with her husband Chris and their three children. She is an alumna of Mount Holyoke College.

Steven L. ColemanSteven L. Coleman

Steven L. Coleman has been the Chief Financial Officer responsible for all of the accounting operations of Paul V. Profeta & Associates, Inc. since 1981. He joined the company after a successful four year career in public accounting with the firm of Schonbraun, Safris & Co.

In his private life he has coached in Youth Sports in the Maplewood/South Orange area including basketball, baseball and soccer for the past 16 years.  He has also managed the Memorial Day Soccer Tournaments in South Orange for six years which involves over 2000 athletes.  He has managed the Cougar Soccer Club’s in-door soccer league for over 1,000 children every winter for the past six years.  He is a Founding member of the South Orange/Maplewood Baseball Committee that supervises over 1,200 children.  He is also actively involved in the 200 Club, the Profeta Urban Investment Foundation, SOMEF, the Cougar Boosters and the Friendship Circle.


Paul V. Profeta

Paul V. Profeta, a real estate investor in West Orange, New Jersey, created the Profeta Urban Investment Foundation. Mr. Profeta grew up in Maplewood, New Jersey and used to "hang out" in Newark with his friends. After the 1967 riots and the economic decline of Newark, Paul, like so many other New Jersey residents, was heartbroken over the deterioration of his favorite city and decided to start the Profeta Urban Investment Foundation to help minorities revitalize Newark, one business at a time.

Some have called this endeavor "tilting at windmills." Certainly starting one small business in Newark might not have that significant an effect. However, the hope is that once dozens of small, vibrant, energetic businesses have been created they will form a critical mass that will entice West Essex shoppers to come to Newark to purchase goods and services, entertain, dine, etc. These newly successful businesses will provide employment opportunities for minority workers throughout the community, which will hopefully encourage them to start their own businesses in order to initiate a self-perpetuating cycle.